About Eyeline

Swimming goggle factory in China — manufacturing since 1963

Founded in Melbourne, Australia, in 1963, Eyeline designs and manufactures swim goggles for brands. Since 2016 we have operated an integrated facility in Suzhou, China, where our capability spans design through packaging.
Archival photo of surf lifesaving competitors on an Australian beach wearing Eyeline-branded swimwear

Eyeline at a glance

Founded in Melbourne, Australia
1963
Operating in Suzhou, Jiangsu, China
2016
Private label, OEM and ODM programs
3 routes
Capability from design through packaging
In-house

Since 1963

From Melbourne to Suzhou

Eyeline began in Melbourne, Australia, in 1963. Design and manufacturing of swim goggles have stayed at the center of the business since then, and that experience now supports brands developing new products or ordering from the catalog.
Blue Eyeline swim goggle resting on a weathered wooden post by the sea
  1. 1963

    Founded in Melbourne, Australia

    Eyeline was founded by designer and toolmaker Gordon Rattray. Swim goggle design, tooling and manufacturing have been the core of the business since the start.

  2. 2016

    Integrated facility in Suzhou, China

    Eyeline has operated an integrated facility in Suzhou, Jiangsu, since 2016. Tooling, molding, coating, assembly, inspection and packaging run there, connected to our in-house design and engineering.

  3. Today

    Development partner for swim brands

    We develop and manufacture swim goggles for brands under private label, OEM and ODM programs, from catalog models to new designs on dedicated tooling.

Suzhou, Jiangsu

Our swim goggle factory in Suzhou, Jiangsu

Tooling, molding, coating, assembly, inspection and packaging run at our Suzhou facility, connected directly to our in-house design and engineering. A change agreed in CAD reaches the mold, the coating line and assembly without passing between separate suppliers. For supplier qualification, review the certificates and reports on our compliance page.
  • Design and engineering

    Industrial design and CAD engineering of the frame, lens, gasket and headband as one assembly, with manufacturability reviewed before tooling.

  • Mold-making and tooling

    Production molds, jigs and assembly fixtures are made and trialed in-house, so changes found in trials go straight back to the toolmakers.

  • Injection molding

    Lenses, frames and other components are injection-molded in-house. Lenses run on Japanese all-electric injection molding machines, with process settings fixed during mold trials.

  • Anti-fog and mirror coating

    Hydrophilic anti-fog coatings are applied to the inner lens, and mirror finishes are applied on our own vacuum-coating line.

  • Assembly

    Lens, gasket, nosepiece and headband are assembled to the approved specification, including logo printing for private label programs.

  • Inspection and packaging

    In-process and final inspection against the agreed quality plan, then packing into your retail or bulk packaging.

The same facility produces adult, junior and kids’ swim goggles, packed individually or in multipacks, so a brand can source a full range from one manufacturer. Tell us which categories and quantities you plan to source and we will assess the program with you.

How we work with brands

Confidential development for your brand

We don't disclose who we make swim goggles for. References are available under NDA once a project is under discussion.
  • Choose the route. Private label builds on a catalog model; OEM manufactures to your design; ODM develops a new design from your brief.
  • Agree the terms first. Confidentiality, design rights and tooling ownership are set out in the supply agreement before development starts.
  • Review at each stage. Concepts, CAD, prototypes and trial samples are approved by your team before the next stage begins.
  • Check the evidence. Factory certificates and product test reports are shared with their stated scope, so your quality team knows exactly what each covers.

Start a project

Talk to the team in Suzhou

Tell us about the swim goggles you want to develop or source, the models you are considering, estimated quantities and your launch date. We will reply with suitable options and the information we need to quote.